Painting on the makeup to hit all the never ending red carpets looks to have paid off for LaLa Anthony. She just created her own cosmetics line through Motives, a makeup company owned by her (and Kim K.'s) good friend Loren Ridinger of Market America. Beauty lines seem to be the thing to do these days.
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We usually love her dramatic makeup looks. And now that LaLa will be creating and selling her own beauty products online, you can recreate the looks for yourselves. Especially since she will be focusing on foundations and colors for "ethnic skin tones."
The VH1 "Full Court Life" star (the show returns in March) recently tweeted a pic of her range of cosmetics (above) and hinted that it was coming in 2012. Now, The Insider has revealed a few details about it:
We're told La La will have makeup available for all skin types, but her line will have a major focus on foundations to match all ethnic skin tones from light to dark. La La's emphasis on the special foundation types were made because of the lack of availability for women of color in many beauty lines.
In addition to foundation, there will also be a lip gloss line that will have around 10 different shades as well as lipstick, eyeliner, mascara, eyeshadow and shimmer.
Did VH1 hand out an operations manual to all their reality stars on when and how to put their name on a beauty company's line of products? "Basketball Wives" Evelyn Lozada, Jen Williams, and Tami Roman are also pushing out their lip color and hair weave lines as well. And I'm sure there will be more names on that list soon. Congrats to the ladies.
Her line is set to launch on the Motives/Market America website in February. So...will you be copping LaLa's cosmetics?