Rihanna has just been named as the new creative director for sportswear giant PUMA. Get the deets on her newest gig inside….
That Rihanna regin just won’t let up! Chick is taking the fashion world by storm…in every department.
It was just announced that Rihanna will be serving as the new creative director for sportswear giant PUMA. RiRi will oversee the sportswear brand’s womanswear collection getting super hands-on with Puma’s fitness and training line, including apparel and shoes. Ahh..can't wait to see what Rih has in store!
The CFDA Fashion Icon has signed a multi-year contract to "work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio", according to the activewear company.
Yesterday, the “Diamonds” singer flew to Puma’s headquarters in Herzogenaurach, Germany for her first creative session with the design team to pick out colors, styles and discuss the line’s direction. But first, chick had to make it official by signing her name on the contract, which we hear is about $1 million.
Not only is she serving as the creative director, she will also act as the company’s global ambassador, joining Jamaican sprinter Usain Bolt and Italian footballer Mario Balotelli. The Pop princess will be starring in Puma’s fall 2015 ad campaign as well.
As she geared up for her annoucment, RiRi posted a few pics with hints of what was to come on her Instagram. After it was official, Rih took to IG and said, "the face you make when you the Creative Director of a sportswear company #PUMA"
The Bajan beauty follows in Solange’s footsteps teaming up with the third-largest sporting goods maker. Solo was hired as the brand’s art director earlier this year, where she released two collections of sneakers.
Congrats Rih!
Photos: Rihanna's IG
