Janelle Monae will be featured in Pepsi’s new global campaign, remaking David Bowie’s “Heroes.” Plus, Bow Wow is on the set of a new movie. Read the deets inside…
For a celebration of music and football (soccer here in the U.S.), singer Janelle Monae has collaborated with Pepsi to recreate David Bowie’s iconic “Heroes.”
The “What Is Love” singer added her soulful spin on the 1977 single for Pepsi's global 2014 "Now Is What You Make It" campaign—which features a new series of shorts and a TV commercial that celebrate the game and music.
In the commercial, Janelle, alongside soccer players Robin van Persie, David Luiz, Sergio Agüero and Lionel Messi, will be featured on the streets of Rio De Janeiro (2014 World Cup host city) as they travel through a colorful, rhythmic journey uniting soccer, music and art.
The commercial will also feature interactive components, which will allow consumers to “CREATE THEIR OWN NOW” by unlocking additional content for a closer look into the lively streets of Rio.
“I love everything the film stands for. To me, it is all about that extraordinary burst of courage and passion which can embolden everyday people in a moment of spontaneity, which is also the message of David Bowie’s venerable song," said Monáe. “I was honored to join Pepsi for this campaign and remind people that now more than ever, we can all be heroes.”
Check out the BTS pics below:
Loves it.
Check out Janelle's remake below:
“Heroes” is available for downalod on iTunes today.
And on another set…
Bow Wow is gearing up for his role as “Charlie” in the film new film “Entourage.”
As you probably know by now, the HBO series “Entourage” is being made into a movie after the eighth season of the television series ended in 2010. The comedy-drama will keep it’s original cast and is expected to be released in June of 2015.
Bow Wow made some appearances on the HBO series as comedian “Charlie,” where he acted out his first ever sex scene on television. And now, he’s returning for the movie. He was pictured on the set this week filming.
Nice.
Photos: Getty/Bow Wow's IG
