Beyonce is on zero chill with the Friday the 13th surprises. After dropping an entire new album with no warning, she's giving us total fabness with artwork and videos for every track. And she's offering up plenty of details about her new project...
Artists often complain about their singles being heard out of context as you aren't able to hear the entire album when a single traditionally drops. But King Bey pulled off an unprecedented feat by releasing her Beyonce album as a cohesive body of work with every song and every video available all at once for one single purchase.
And we're loving the overall grown, sexy & personal feel of the album.
According to the press release:
While not a concept album, the record is designed to be consumed as a comprehensive audio/visual piece from top to bottom. The antithesis of making singles, the visual album is a non-linear journey through the thoughts and visions of Beyoncé.
Manufacturing of physical albums begins today and the double disc CD/DVD will be available at retail in time for the holidays.
The "Drunk In Love" singer broke the rules and raised the bar by controlling how her music is heard. And as a writer, producer and director on her project, she rounded up other genius-minded folks to help her create Beyonce.
The list includes features, producers and artists like JAY Z, Timbaland, Justin Timberlake, Pharrell Williams, Drake, The Dream, Sia, Miguel, Frank Ocean, Hit Boy, Detail, Hype Williams, Terry Richardson, Melina Matsoukas, and plenty more.
The album took a year and a half to make and was recorded all over the world. But the first recording went down summer 2012 in the Hamptons where everyone involved in the project got together to immerse themselves into her world and into her head.
For the videos, some of which she co-directed, she preferred to work with a more care-free formula. She shot all the vids in secrecy during her MCCWTShot primarily during her successful “Mrs. Carter Show World Tour." And she's taking us on a beach in Brazil, the streets of NYC, on the famed Cyclone Rollercoaster in Coney Island, downtown Los Angeles, a chateau in Paris, and a roller skating rink in Houston, Texas.
More pics:
Werk!
And she's stepped it up with the videos as well. Check out the artistic visuals for "Yonce", "XO", "Blue", "SuperPower", the full "Drunk In Love" video and more.
Check out the rest HERE.
BONUS: The Mrs. Carter Show World Tour has been extended through March as Bey hits up Europe for a second time on February 20th.
BONUS 2: It looks like Mrs. C has a new fragrance on the way, on top of the million other things she has going on. This one is called Rise, and is a follow up to her Heat & Pulse fragrances. No word on when it hits stores.
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