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Smellin' & Lookin' Like Rihanna....BTS Of Her ROGUE Fragrance Journey + New Rih Hearts MAC Ad

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Rihanna recently shot a campaign for her latest fragrance "Rogue".  See photos and BTS video inside along with the first official ad from her RiRiheartMAC makeup collection, if you want to look & smell like Rih Rih....

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Pop star Rihanna just released her sexy new ad campaign for her newest fragrance, Rogue by Rihanna. The girlish scent is described as a perfect blend of powerful and playful, encouraging women to live life on their own terms. Riri spoke about her latest scent saying,

"People are always changing and evolving, and with Rogue, my new fragrance, I wanted to switch it up to reflect who I am today. It's a personal fragrance that's more self-aware. It's Rogue, it's me.

"This scent embodies demure feminine qualities yet carries into an audacious new moment. I made it for all women, for every mood, because we all want to project our true selves."

In addition to contributing to her own smell-good, Rihanna designed the bottle to reflect her personality. The bottle has 6 spikes inverted at the base and rising into a soft rose gold collar and draped in a stingray-inspired motif at the cap.  So her....

In the fragrance's press release, perfumer Marypierre Julien revealed her inspiration for the scent,

"I was inspired to create a fragrance that is as spontaneous and direct as Rihanna is and emulates her bold approach to her life. She is not afraid to reveal her mischievous side, showing off her true powerful femininity."

RiRi was photographed by Mario Sorrenti and styled by Mel Ottenberg in the sexy new shoot for the Rogue campaign.

Rogue by Rihanna will be available beginning September 2013 at Macy's, Dillards, and Belik.   Chick is stacking that paper.  Watch BTS video here:

 

In other RiRi merchandise.....

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The bajan beauty posted the first ad from her latest collaboration with MAC (after the first one sold out almost instantly) saying, "Official Ad' for my first #RiRiheartMAC makeup collection!!! Fall is the time to get extra fly! Stay gorgeous this FALL witcha girl RiRi!! #MACgirl #MAC."

Hot.

 

Photos via by Mario Sorrenti


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