Alicia Keys brought along her husband, Swizz Beatz, to help her launch the new Freestyle Hi Wedge A.Keys sneaker from Reebok in L.A. Find out more about the launch inside....
"Girl of Fire" singer Alicia Keys just launched more designs from her new shoe collection with Reebok geared towards girls on the run. She appeared at Nordstrom at The Grove where she joined Reebok in launching their new collection of Freestyle Hi Wedge A.Keys sneakers.
To celebrate the launch, Alicia did a brief Q&A with Maria Menounos where she talked about the process of designing the shoes and her own style inspirations. She said,
“The Freestyle has always been a part of my style—so I’m really excited to give it even more of an edge. I’m feeling deeply inspired this year with the new album, tour, and everything that’s going on in my life. Creativity is limitless in its possibilities and I love that I get to express myself in a whole new artistic way through the design of these collections.”
For the design, Alicia took her favorite Classic silhouette to new heights by re-introducing the iconic Freestyle silhouette. She stayed true to the DNA of the Freestyle product, with characteristic double straps, 3 iconic collar puffs and Freestyle heel counters and anon-trend twist. And this is Alicia's second time teaming up with Reebok. The first Reebok Classic X Alicia Keys collection was released in September 2011.
The Reebok Classic X Alicia Keys Spring/Summer 2013 collection will be introduced on April 1st with the Chi Street Pack. It features bright, sporty color blocking, candy pop color explosions of neon pink and bright yellow with a real sport luxe feel (shown above on Alicia).
She's also dropping the Classic Iridescent Pack which draws inspiration from Alicia’s stage life and features a bold all over red Freestyle Hi Wedge, paying homage to one of the most sought after original Freestyles (shown above on Swizz). Additional styles feature tonal gloss python prints, neon color pops and iridescent accents.
The Reebok Classic X Alicia Keys Spring/Summer 2013 collection will be available at Nordstrom and Reebok.com for $90.
The Reebok family now has a long history of dealing with Swizz and Alicia as Mr. Beatz has been the focus of several high-profile collaborations with folks like Rick Ross, Shaq & Tyga.
We guess the only thing that's left for this family to launch is a shoe and clothing line for their youngest son Egypt!