NBA baller Steph Curry is set to sign a deal that’ll forever change his life.
The Golden State Warriors megastar is reportedly about to lock down a lifetime contract with Under Armor that’s worth a cool $1 billion! Sheesh! His current contract is set to expire in 2024, so he’s negotiating huge number for his future, and rightfully so.
If the deal goes through, the Baby Face Assassin - who recently received his undergraduate degree - will receive his own subsidiary brand similar to Nike’s groundbreaking deal with NBA legend MichaelJordan. The $1 billion deal would put him in rare territory, rivaling LeBronJames and Michael Jordan. Go, Steph!
At the beginning of his career in 2009, the four-time NBA champ landed his first endorsement deal with Nike. He decided to leave the brand in 2013 and partnered with Under Armor where he earned about $4 million annually. In 2015, his payout was upped to $20 million annually.
Although he has remained with Under Armour since 2013, it hasn’t been all peaches and cream. In 2018, the father-of-three almost cut ties with his primary sponsor after founder Kevin Plank shared his thoughts about Trump, who had been elected for president. Rolling Stone reports:
Then came the designs for one of Curry’s early signature sneakers, which were ridiculed online as “an outdoor bowling shoe” — and in his own locker room. Founder Kevin Plank claims that he developed ensuing models together with Curry. But some people familiar with the process remember Plank personally emphasizing the UA logo, just as Curry’s imprimatur was coming into its own; sales of his 2016 sneaker were disappointing. (An Under Armour representative says there is “complete alignment” on shared branding.)
“There wasn’t quite an understanding of what it took to run a business like that properly,” Curry says of Under Armour’s commitment to his shoes at the time. He pauses. “So, yeah, I got mad.”
With the partnership already boiling, Plank appeared on CNBC praising the business mindset of then-newly-elected Trump as “a real asset to the country.” Asked about the comment in an interview the next day, Curry shot back, “I agree with that description, if you remove the ‘et.’ ” Curry reached out to Plank privately, and while the Under Armour founder tells me “there was zero beef,” Curry’s frustration lingers. “When you represent a company that big,” he tells me, “you can’t just fly by the seat of your pants.”
The 34-year-old straight up told them if “certain things” didn’t change, he was jumping ship.
After some negotiations, Steph and Kevin were able to resolve their issues.
“I don’t have to raise my voice to get mad,” Curry said. “That’s the best part about it.”
Nice! You can read his full cover story here.
BIG BOSS move for Steph Curry.