Calling all cannabis connoisseurs! Jay-Z is gearing up to launch to new cannabis brand called MONOGRAM and it’s for the elite Mary Jane smokers. Deets inside…
“This that shit you roll up, like a lil’ tight J to
Sip your lil’ wine, whatever your vice is y’know
Whatever you like to do
Get into your comfort zone baby, get into yo’ comfort zone.” – Jay-Z’s “Party Life”
Jay-Z is getting back into the “drug” game….LEGALLY this time.
It’s no secret Hov used to dabble in illegal activities before becoming the Hip Hop mogul he is today. And now, he’s sort of dipping into his past, but in the most legal way possible.
The cannabis market is BOOMING and the Brooklyn native wants IN. He recently announced the creation of his new cannabis line, MONOGRAM.
Hand Finished pic.twitter.com/jFHoCQj7av
— MONOGRAM (@monogramcompany) October 23, 2020
And this isn’t that “reggie” folks used to smoke back in the day (that's low grade weed for the non smokers).
According to the company’s website, MONOGRAM marks a new chapter in cannabis defined by dignity, care and consistency. It is a collective effort to bring you the best, and a humble pursuit to discover what the best truly means. MONOGRAM has assembled a board of cannabis experts who grade and select every flower by hand. These luminaries have developed a program of extended humidity control, post-harvest care, trimming and flushing that guarantees our finished product is the best it can be.
The new company comes over a year after the artist-turned-entrepreneur was named the Chief Brand Strategist of the California-based cannabis company Caliva where he helps out with creative decisions, outreach efforts, strategy, and social justice issues surrounding legalization.
With care pic.twitter.com/mCoNYkZ9nn
— MONOGRAM (@monogramcompany) October 23, 2020
As of now, it’s unclear if the brand will be only sold in Cali or if it will be sold in other states where marijuana is legal. It'll def be in Cali though:
It’s unclear when Monogram products will be available in dispensaries but a brand spokesperson told The Daily News that the product line will “definitely be available across all of California” where marijuana is legal, through Caliva and Monogram branded channels.
To accompany the announcement of the brand, the billionaire businessman released a new TIDAL playlist titled, Monogram: Sounds from the Grow Room, which features artists like Outkast, Rihanna, Fela Kuti, Peter Tosh, Bob Marley, and more. You can listen to it here.
Photo: Greg Allen/Invision/AP
