Gillette went and created a flood of white male tears with their amazing new ant-toxic masculinity ad. See what folks are saying and who ACTUALLY gets it inside...
Gillette revamped the meaning of their decades-long tagline to be a leader in a subject that's been building up for years in the world - toxic masculinity. The razor company put out a short film to show where men as a whole can go wrong (their actions and inactions) that can create a less safe space for everyone.
The emotional video, where we see how bullying, fighting, and all types of abuse is passed down behavior, was explained saying:
Bullying. Harassment. Is this the best a man can get? It's only by challenging ourselves to do more, that we can get closer to our best. To say the right thing, to act the right way.
“Boys will be boys”? Isn’t it time we stopped excusing bad behavior? Re-think and take action by joining us at http://TheBestMenCanBe.org .
They're also putting their money where it counts: The razor company is donating $3M to organizations dedicated to building up young men to be their best selves.
Men on the company's Youtube page are BIG mad. We saw an alarming amount of comments and tweets and Facebook messages, many from white males, in their feelings. They went from deflecting, to blaming others, to defending bullying behavior to "build up a child," to turning this into a "silencing men" and "making white men look bad" situation:
However, plenty of people with sense know that bullying, toxic masculinity, and are, in fact, things. And it's OK to call a thing a thing, and actually take action to rectify bad things. We also saw plenty of black men supporting the message, like NFL vet Benjamin Watson who is set to retire this year. He had to let Fox & Friends know some things:
There were also amazing examples of men being their best included, and we're not sure how anyone would have a problem.
We're glad you liked it, Walker. Our goal isn't to blame all men, but instead, inspire all men to work together to be their best.
— Gillette (@Gillette) January 15, 2019
White men have zero issue rectifying what they view as "problems" when it comes to crime, terrorism, family structure, and anything else disproportionately blamed on women and men of color. But heaven forbid, a male-focused company ask other men to check in with themselves to see if they're doing their best. Toxic males hate for their masculinity to be addressed. Yet they always seem to be fine with whole industries preying on the insecurities of women and telling them what they need to buy in order to "be better."
We're glad Gillette is doing it anyway.
