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Chance The Rapper Is Sick Of The ‘Terribly Racist’ Commercials, So He Calls Out Heineken On Their BS, But Should He?


 photo chancead.png

Chance The Rapper seems to think companies are purposely putting out noticeably racist ads so they can get more views. So, should he have called out Heineken over their newest ad? Discuss inside…

Chance The Rapper might be on to something.

After viewing Heineken’s new commercial for their “light” beer, Chance was compelled to share with the masses what he thought of the piece. Before we dissect his feedback, here’s the commercial in question:

In the Heineken Light commercial, a white bartender sees a white woman in the crowd and decided to pass her a drink. He slides a Heineken Light beer towards her, passing three African-Americans patrons on its way to her. “Sometimes, lighter is better,” is how the ad wrapped up. Hmph.

The Chi-town native joined several Twitter users who were responding to the ad and Chance said he feels like companies are now releasing controversial ads to bait costumers with subtle racial undertones.

"I think some companies are purposely putting out noticably racist ads so they can get more views. And that shit racist/bogus so I guess I shouldn’t help by posting about it. But I gotta just say tho. The “sometimes lighter is better” Hienekin commercial is terribly racist omg,” he tweeted.



The Coloring Book rapper found the clip to post to his own timeline and continued explaining why he thinks companies are popping up with these “controversial” ads. No, he isn’t launching any boycotts on any companies (yet). However, Chance is hip to their game.




Heineken has since issued a statement about the ad, saying they "missed the mark."

Bjorn Trowery, Director of External Communications at HUSA, tells E! News, "For decades, Heineken has developed diverse marketing that shows there's more that unites us than divides us. While we feel the ad is referencing our Heineken Light beer—we missed the mark, are taking the feedback to heart and will use this to influence future campaigns."

Following the DOVE"for normal to dark" skin controversyl and theH&M monkey fiasco, we see what he means. What he's saying isn't too far fetched.

We want to know...should Chance have said anything in the first place since he's essentially falling into their alleged trap? Or, was it smart to call them out to shed light on their subtle racism? Or do you even see it as racist? Speak on it! 

Photo: Getty


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