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Rihanna Shoots “This Is What You Came For" Video, Unveils New “Crush” Fragrance + Missy Elliott Is Marc Jacobs’ Newest Muse!

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Rihanna will be featured in a new video coming out this Friday. She also unveiled a brand new fragrance. On the fashion front, Missy Elliott stars in the newest Marc Jacobs campaign. Get it all inside….

Before she kicks the European leg of her ANTI World Tour, Rihanna is gearing up to star in a new video. Record producer Calvin Harris teased a few behind-the-scenes pictures of RiRi working her magic for the cameras for the “This Is What You Came For” visuals.

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Rih stares seductively into the camera in the video treatment for the single that was released back in April. The “BBHMM” singer helped debut the song when she popped up during Calvin's headlining set at Coachella earlier this year.

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You'll be able to see the visuals when the video is released tomorrow (June 17th).

Take a listen to the track below:

RiRi will also hit the stage in Amsterdam tomorrow (June 17th) to kick off the European leg of her ANTI World Tour.

Speaking of the Bajan beauty:

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If you loved Rihanna’s last fragrance from her RiRi collection, then she has a new scent for you to try.

The Bajan beauty announced the debut of her new fragrance “Crush” by Rihanna, the second fragrance in her namesake RiRi collection.

Crush, the follow-up to last year’s RiRi, is a mysteriously sexy and provocative scent, according to the press release. The scent is said to make a woman feel empowered, strong, confident and, of course, unapologetic.

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For those chemistry loving folks interested in the perfume notes, read below:

RiRi CRUSHES it with her newest fragrance – sensual woody notes pair with playful red fruits and pink musks to create an intoxicating fragrance with an undeniably fun, feminine twist. The addictive floriental opens with a vibrant splash of bergamot, juicy mandarin and vivacious pink peppercorn. At its heart, pink rose is accented with spicy ylang drizzled in the tangy sweetness of red berries for a mouthwatering signature; while creamy musk, cedarwood and sexy patchouli combine to leave a lush, lasting impression.

Sounds yummy.

The new scent comes in a luxurious bottle that has a rich gold and pink outer box and can be copped at Macy's, ranging from $30-$60.

In fashion news...

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When you hear the phrase “supa dupa fly” there’s only one name that comes to mind: Missy Elliott! The Hip Hip pioneer is getting “supa dupa fly” for luxury designer Marc Jacobs in his newest campaign.  Yassss!

Marc looked to Missy to be his newest muse for his Fall 2016 campaign. Photographed by David Sims, the original supa fly chick stares off in the distance rocking a black puff jacket, wild feathers and spiky hair to match in the futuristic flick. 

The fashion designer said he has always been intrigued by Missy’s innovative music videos and blow away by her talent. He wrote (via Instagram):

MISSY, Supa Dupa Fly

From the moment I heard, The Rain, back in 1997, I was entranced by the genius rhythms and brilliant rhymes of Missy Elliott. Missy’s music has kept me and my design team happily energized through countless weekdays, weeknights and weekends during those long hours of sketching, fitting, styling and doing looks. In addition to the boundless energy of her music are the visually pulsating and wildly cartoon-like music videos she made in collaboration with the talented and visionary, Hype Williams. I am in continued awe of Missy’s ability to push the boundaries of the style of music both to the eye and to the ear. It was a dream of mine to work with her and I'm happy to share this portrait by David Sims for our Fall '16 campaign.

Can’t wait to see the full spread.

In other news, Missy will be honored at VH1's Hip Hop Honors: All Hail The Queens event (along with Queen Latifah) on July 11th.

Photos: Calvin's IG/Marc Jacob's IG

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