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Kendrick Lamar “Reflects” In New Calvin Klein Spring '16 Campaign, Brings The Grammys To Compton In New Promo Video


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Kendrick Lamar stars in a new Calvin Klein campaign and a new GRAMMY promo clip. Check it all out inside…

Kendrick Lamar was chosen to be featured in Calvin Klein’s Spring 2016 global advertising campaign, along with a few other YBFers including Fetty Wap and FKA Twigs.

Kendrick took to his Instagram today to reveal his new ad. He posted up a shot of himself looking in the mirror holding up a camera captioning, “I reflect in #mycalvins @calvinklein”.

We're just wondering why Kendrick didn’t strip down to his boxers for the campaign like some others.  We would have been here for it....

Here's a look at Fetty and FKA Twigs' pics below:

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Work FKA Twigs!

In other Kendrick news...

We’re just weeks away from the biggest night in music crowning this year’s heavy hitters at the 2016 GRAMMY Awards. But before the ceremony (set to go down February 15th), the Grammy organization has released a new short film featuring none other than west coast rapper Kendrick Lamar titled, “Witness Greatness.”

In the promo clip, the Compton native takes it back to streets of the city that raised him with a few locals reciting lyrics from his track “Alright,” a cut from his To Pimp A Butterfly LP.

It has been one hell of year for Kendrick. He’s up for 11 Grammy Awards, including album of the year for To Pimp A Butterfly. He’s also set to perform during the awards show. And let’s not forget his epic sitdown with our Commander-In-Chief President Barack Obama.

Check out Kendrick’s new GRAMMY promo above.


Photos: Kendrick's IG/Fetty's IG/FK Twigs' IG

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