After the internets got all up in arms over Jaden Smith being featured in Louis Vuitton's new Womenswear SS 2016 ad campaign, the fashion house unleashed a new series to show Jaden's campaign in motion. Get it inside...
You've seen the pics of Jaden Smith joining newcomer models Rianne Van Rompaey, Jean Campbell and Sarah Brannon in Louis Vuitton's new Womenswear SS16 campaign. Now, there's video.
For Louis Vuitton spring/summer 16 womenswear campaign, the fashion house tapped Bruce Webber to shoot The Heroine film which showcases tons of accessories, bag, shoes, and fab clothing set to a storyline.
Here's the premise as it reads at the top of the film:
"In Tampa, a timeless town on the west coast of Florida, a group of girls takes to the street with the haughty insouciance of an idealistic age when the world holds nothing but the promise of conquest. Among them are Jaden Smith, the young hero of a new generation that worships stylistic freedom."
As for why LV designer Nicolas Ghesquiere wanted Jaden for this new womenswear ad campaign, he explains:
"Why does Jaden Smith star in this campaign? He represents a generation that has assimilated the codes of true freedom, one that is free of manifestos and questions about gender. Wearing a skirt comes as naturally to him as it would to a woman who, long ago, granted herself permission to wear a man's trench or a tuxedo. Jaden Smith conveys something very interesting about the integration of a global wardrobe. He's found an instinctive balance that makes his extraordinary attitude a new norm. That really inspired me in the creative process for this collection".
There you have it.
Now check out the video below:
